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All of Us

All of us was a simple idea: showcase Australia’s incredibly diverse cultural makeup through portraits of all those Australians who were not born here.

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The idea grew from the race riots which occurred at Sydney’s southern beachside suburb of Cronulla in late 2005.

Michel began photographing multicultural Australia in early 2006 with financial assistance from the Victorian Government with the support of the then Premier Steve Bracks and followed by ongoing support from his successor John Brumby.

The project garnered support from as number of individuals and foundations along with funding from the Australian Government.

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All of Us, published by Scribe Books. ( Now out of print)

The end result was a major exhibition in Melbourne’s Federation Square for Australia Day 2008, officially launched by Premier Brumby with a book launch at Australian Galleries some two weeks later.

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The official launch of All of Us at federation Square, Melbourne Australia Day 2008.

The exhibition travelled to india in 2010.

All of Us became a complete package of communications materials- not least as a complete revamp of the VMC website which now houses the photographs from both the All of Us campaign as well as the more recent Indian Aussies.

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Marketing material for the Victorian Multicultural Commission for Diversity Week.  

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Cover of TimeOut magazine with featured article on All of Us.

Visit the VMC: http://www.multicultural.vic.gov.au/

All of Us

Michel Lawrence’s ‘All of Us’ project began as a statement about racism and an attempt to demonstrate what multiculturalism really meant to Australians.

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Beginning with a large scale exhibition installed on the exterior walls of the CrossBar building in Melbourne’s Federation Square, All of Us had many iterations including a tour of India for the Foreign Affairs Department. The exhibition was launched by the Victorian Premier Mr John Brumby, for Australia Day 2008. The subsequent exhibitions were launched in India by Premier Brumby and Foreign Affairs Minister Stephen Smith.

The photographs first appeared in All of Us, a website used to promote the project and were then used in a huge array of materials from the 240 page All of Us book published by Scribe Books to magazines and newspapers around the country, to TV commercials and the Victorian Government’s Multicultural policy book- for which it also borrowed the title All of Us. The photographs also formed the basis of a large website we designed and built  for the Victorian Multicultural Commission.

Federation Square, Melbourne, VIC

The Fed Square Installation of All of Us.

View the 7.30 Report on All of Us:

https://www.youtube.com/watch?v=r04aneo7y7o